Lalit Modi , BCCI Vice President , has reportedly identified new revenue
streams for maximizing moolah :
1) “ Howzzat ” will be banned, and the bowlers and fielders will have to
scream the title sponsor’s name, such as “ How’s TVS ? . How’s Pepsi? ”
2) Batsmen will have to compulsorily wear guards as they enter the field on
the boundary-line; besides increasing TRPs , it will appease Lux Underwear,
VIP Frenchie’s, and Jockeys etc who have been very upset with BCCI for not
giving them an appropriate platform.
3) Every player will be given a speaker microphone and at the fall of every
wicket , and at the end of every over they will collectively sing the
sponsor’s commercial and dance to the tune led by Rahul Dravid , which will
be coordinated by Shiamak Davar.
4) Players match fees will depend on how much exposure they give sponsor
logos by being on the field. Last heard, Munaf Patel was protesting that he
would like to open the batting as well.
